March 30, 2023

Northern Bank launches ad campaign on Red Sox Radio Network

Press Release

Woburn, Massachusetts, March 30, 2023 – Radio advertisements touting Northern Bank client “success stories” begin airing today during all Boston Red Sox home game broadcasts on WEEI-FM Boston (93.7).

The season-long sponsorship, which also includes geofencing digital ads around Fenway Park and a website landing page, reaches six states throughout New England and runs March 30, 2023 – October 1, 2023.

Northern Bank’s “success stories,” which appeared first on NBTC.com, bring to life the various financial challenges and solutions a variety of small businesses face. The series kicks off highlighting four clients, including the owner of a national computer coding education business, a child daycare owner in Woburn, Mass., a local Crumbl Cookies franchisee in Saugus, Mass. and an insurance agency operator in Stoneham, Mass.

All ads feature the bank’s “True Partner” Spring campaign, which shows how Northern Bank works side-by-side with their clients to create success.

Northern Bank operates 13 branches in Middlesex County and a nationwide online bank through NorthernBankDirect.com. Earlier this year – as part of a larger effort to offer more residential lending solutions in more places – Northern Bank launched a new mortgage subsidiary, Northern Home Loans.


About Northern Bank

Northern Bank is a full-service bank dedicated to providing practical, common sense financial solutions to help our customers’ lives and businesses grow. From deposit products to loans to payment and collections services, we work hands on with our entrepreneurial customers, both locally and across the country, to provide the financial support they need to realize their personal and business goals. Founded in 1960, Northern Bank has 13 locations serving communities throughout Middlesex County. Northern Bank is a Member of the FDIC, and an Equal Housing Lender.

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About Northern Bank & Trust Company

Northern Bank is a full-service bank dedicated to providing practical, common sense financial solutions to help our customers live their lives and grow their businesses. From deposit products to loans to payment and collections services, we work hands-on with our entrepreneurial customers, both locally and across the country, to provide the financial support they need to realize their personal and business goals. Founded in 1960, Northern Bank has assets of $3.11 billion with 12 locations serving communities throughout Middlesex County. Northern Bank is a Member of the FDIC, and an Equal Housing Lender.

 

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